Advanced Digital Marketing Course (Mentor-Led Learning)

The Digital Marketing – Advanced Course is a comprehensive, industry-driven program designed to equip learners with in-depth digital marketing expertise, focusing on performance marketing, advanced SEO, SEM, PPC, analytics, and real business campaign execution. This course goes beyond fundamentals to deliver hands-on, results-oriented skills used by modern marketing teams and agencies.

In Phase 1, learners master advanced SEO strategies, including technical SEO, on-page and off-page optimization, keyword clustering, content-led growth, and SERP dominance techniques. The program also covers Google Ads and paid media strategies, along with social media and content marketing frameworks for multi-channel growth.

Phase 2 emphasizes live campaign execution, where learners plan, launch, optimize, and scale real campaigns across search and social platforms. This phase includes marketing analytics and reporting, teaching learners how to track KPIs, analyze user behavior, optimize conversions, and present actionable insights using industry tools.

An optional Phase 3 provides deeper learning through case studies, assignments, and quizzes, reinforcing advanced concepts and preparing learners for leadership and specialist roles. Throughout the program, learners gain exposure to real-world budgets, A/B testing, funnel optimization, and ROI-focused marketing strategies.

By the end of this advanced program, learners will be able to:

• Execute advanced SEO, SEM, and PPC strategies

• Manage and optimize high-performing digital ad campaigns

• Use analytics tools to drive data-backed decisions

• Plan and scale multi-channel digital marketing campaigns

• Deliver measurable business outcomes and ROI

This program is ideal for professionals aiming to advance their careers as Digital Marketing Specialists, SEO/PPC Analysts, or Social Media Strategists.