Digital Marketing (Mentor-Led Learning)

The Digital Marketing – Intermediate course is designed for learners who understand basic digital marketing concepts and want to advance into traffic generation, brand visibility, and paid advertising strategies. This mentor-led program focuses on the most in-demand digital marketing skills used by businesses to grow online presence and drive measurable results.

The curriculum covers Social Media Marketing, helping learners understand how to build brand awareness, engage audiences, and create effective campaigns across popular social platforms. Participants will gain practical knowledge of Search Engine Optimisation (SEO), including how search engines work, keyword strategies, on-page and off-page optimization, and techniques to improve organic rankings.

The course also introduces Google Ads, enabling learners to understand paid advertising models, campaign structure, targeting options, and performance tracking. Learners will develop skills to plan, execute, and optimize ad campaigns for lead generation and conversions.

Delivered in a mentor-led online format, this course emphasizes real-world case studies, practical demonstrations, and industry-aligned strategies. Upon successful completion, learners receive industry-recognized certifications, including participation, industrial training, and internship completion certificates, enhancing employability in digital marketing roles.

This intermediate digital marketing course is ideal for students, entrepreneurs, freelancers, and professionals aiming to build expertise in SEO, social media marketing, and paid advertising.