Digital Marketing – Self Paced

Master the art of Digital Marketing with this comprehensive AICTE-approved certification course, designed to give you practical skills across SEO, paid advertising, content strategy, social media, and analytics. Whether you’re an aspiring marketer, entrepreneur, or business professional, this course provides the expertise you need to thrive in today’s digital-first world.

You’ll begin with Digital Marketing Foundations, exploring online strategies, tools, and frameworks that drive business growth. Learn how to design high-converting websites and landing pages, and track performance using Web Analytics.

The course covers Search Engine Optimization (SEO) in depth — both on-site and off-site optimization techniques to improve website visibility on Google. You’ll also gain hands-on experience in Paid Search and Display Advertising, enabling you to run effective ad campaigns on Google Ads and other platforms.

Next, dive into Email Marketing and Social Media Marketing, mastering techniques to build brand engagement and customer loyalty. You’ll explore Content Marketing, Promotions, and the Marketing Funnel, learning how to attract, nurture, and convert leads into loyal customers.

Advanced modules include Video Marketing, Digital Asset Creation, and Goal Setting, along with strategies on how digital tools are transforming the 4Ps of marketing — Product, Promotion, Placement, and Price. The course concludes with Reporting and Analysis Techniques, ensuring you can measure ROI and optimize campaigns effectively.

Key Modules Covered:

• SEO (On-site & Off-site)

• Paid Search & Display Advertising

• Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)

• Email Marketing & Content Strategy

• Web Design, Landing Pages & Analytics

• Video Marketing & Digital Funnels

• Reporting, Analytics & Goal Tracking

Tools & Platforms Covered: Google Analytics, Google Ads, Facebook Ads Manager, WordPress, Canva, Mailchimp, HubSpot, SEMrush.

By the end of this program, you’ll be job-ready for roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketer, or PPC Analyst.