Digital Marketing (Self-Paced Learning)

The Digital Marketing – Beginner course is a foundational program designed for students and beginners who want to start a career in online marketing and digital growth strategies. This course introduces core digital marketing concepts and practical techniques used by businesses to build an online presence and generate leads.

The curriculum begins with an introduction to digital marketing, explaining how digital channels such as search engines, email, and websites help businesses reach and engage customers. Learners will understand the fundamentals of website planning and creation, including how websites support branding, traffic generation, and conversions.

Participants will gain hands-on knowledge of email marketing, learning how to create effective email campaigns that nurture leads and build long-term customer relationships. The course also covers lead generation strategies, helping learners understand how businesses attract, capture, and convert potential customers using digital platforms.

Delivered in a self-paced online format, this course allows learners to study flexibly over 3 months, making it ideal for students, freshers, and aspiring digital marketers. Upon successful completion, participants receive industry-recognized certifications, including participation, industrial training, and internship completion certificates, which enhance employability and practical credibility.

This beginner digital marketing course is ideal for students, entrepreneurs, working professionals, and anyone looking to build a strong foundation in digital marketing and online business growth.