Digital Marketing (Self-Paced Professional Training)

The Digital Marketing Course – Beginner to Intermediate is a comprehensive, hands-on training program designed for students, working professionals, freelancers, entrepreneurs, and business owners who want to build a strong foundation in modern digital marketing strategies.

This course starts with the core principles of marketing, helping learners understand traditional versus digital marketing, the 4Ps of marketing, market segmentation, and customer persona creation. You will learn how brands build visibility, trust, and engagement in the digital ecosystem.

As the course progresses, learners develop practical skills in branding, website fundamentals, and content creation, including building and managing blogs using WordPress and improving search visibility with SEO tools such as Google Search Console.

A major focus of this course is paid advertising and performance marketing. You will gain step-by-step, hands-on experience in setting up and managing campaigns using Google Ads, including Search, Display, Video, Performance Max, and Demand Generation campaigns. The course also covers social media advertising on platforms such as Facebook Ads Manager and LinkedIn Campaign Manager.

You will learn to measure and optimize performance using Google Analytics (GA4), helping you understand user behavior, traffic sources, and conversion data. Additional modules cover email marketing and automation with Mailchimp, landing page optimization, online reputation management (ORM), and affiliate marketing strategies.

By the end of this course, learners will be able to design and execute a complete digital marketing strategy that integrates SEO, paid ads, social media, content, analytics, and email marketing—making them job-ready for roles in digital marketing agencies, startups, and in-house marketing teams.

What You Will Learn (Curriculum Highlights)

Digital Marketing Foundations

• Marketing fundamentals and digital transformation

• Market segmentation and customer persona creation

• Branding and digital identity

SEO & Content Marketing

• Blog creation and content publishing

• SEO tools, metadata, and website performance

• On-page, off-page, and technical SEO basics

Paid Advertising & Performance Marketing

• Google Ads campaign setup and optimization

• Search, Display, Video, Performance Max campaigns

• Budgeting, bidding strategies, and targeting

Social Media & Professional Branding

• Facebook and LinkedIn ad campaigns

• LinkedIn profile optimization and networking

• Digital personal branding strategies

Analytics, Email & Affiliate Marketing

• Google Analytics (GA4) and user behavior tracking

• Landing pages and email campaigns

• Online reputation management and affiliate marketing

Learning Outcomes

After completing this course, you will be able to:

• Understand core marketing and digital marketing principles

• Build and manage a strong digital brand presence

• Apply SEO techniques to improve website rankings

• Plan, launch, and optimize paid ad campaigns

• Analyze user behavior using Google Analytics

• Execute email marketing and affiliate campaigns

• Create an integrated digital marketing strategy

• Prepare for entry-level to intermediate digital marketing roles