Marketing – Self Paced

The Advanced Marketing Course 2025 is a comprehensive program designed for marketing professionals, business leaders, and aspiring digital marketers aiming to master modern marketing strategies, branding, analytics, and emerging technologies like AI and blockchain. Updated as per AICTE norms, this course covers every aspect of marketing from market research, brand positioning, and strategic planning to digital marketing, content marketing, and advanced analytics.

Through practical case studies, real-world projects, and hands-on exercises, participants will gain expertise in digital advertising, social media campaigns, email marketing automation, and advanced marketing analytics. By the end of the course, learners will be equipped to design, implement, and optimize marketing strategies across traditional and digital channels while leveraging data-driven insights for measurable business outcomes.

Course Curriculum Highlights:

Module 1: Introduction to Marketing

• Advanced marketing concepts and emerging trends

• Impact of technology and globalization

• Case studies of successful campaigns

• Ethical considerations in marketing

• Future marketing trends: AI, blockchain, and automation

Module 2: Market Research and Analysis

• Predictive analytics, data mining, and segmentation

• Advanced statistical and qualitative research techniques

• Identifying new market opportunities and trends

Module 3: Branding and Positioning

• Multi-brand portfolio strategies

• Online reputation management and social media branding

• Storytelling, brand narratives, and global positioning

• Brand monitoring and sentiment analysis tools

Module 4: Marketing Strategy and Planning

• Integrated Marketing Communications (IMC) strategies

• Strategic pricing and revenue optimization

• Data-driven decision making with advanced marketing analytics

• Customer lifetime value (CLV) and segmentation models

Module 5: Digital Marketing Fundamentals

• Advanced SEO, keyword research, and PPC advertising

• Remarketing, dynamic ads, and mobile/location-based strategies

• Conversion rate optimization (CRO) and web analytics

Module 6: Content Marketing

• Content strategies for different stages of the customer journey

• Interactive content, video marketing, and live streaming

• Personalization and data-driven content planning

Module 7: Social Media Marketing

• Social media advertising, targeting, and influencer campaigns

• Community management and social listening

• Emerging platforms and trends for marketing success

Module 8: Email Marketing and Automation

• Segmentation, personalization, and automated workflows

• Advanced analytics, A/B testing, and deliverability strategies

• Integrating email marketing with omnichannel campaigns

Module 9: Marketing Analytics and Measurement

• Marketing attribution, predictive analytics, and customer behavior analysis

• Data visualization and reporting

• Leveraging AI and NLP for marketing insights

Module 10: Advertising and Public Relations

• Programmatic and native advertising

• Media relations, press releases, and campaign management

• Crafting impactful advertising strategies

By completing this course, learners will gain the skills to design, execute, and optimize modern marketing strategies, making them ready to excel in both digital and traditional marketing roles.